Marketing Tracking Tools: Brands Seen, Heard on TV Can Now Be Tracked Real-Time. A new marketing tracking tool to record every time a brand is seen or heard on tv is released. It also sheds light on the effectivity of Donald Trump’s local ads as compared to his vanquished rival Hillary Clinton’s national level ads. It is a real-time searchable tv tracking tool that makes it easier for marketers to track down every time a brand is seen or mentioned on the television for both live and historical tv programming; either for their own brand or their competitor. The tracking tool of iQ Media develops a logo recognition technology in order to identify accurately when a brand is seen or heard on television. Another major feature of the marketing tracking tool is getting to know the brand’s audience. Engagement is an essential factor in order to effectively aim a brand’s ad campaign to the right target market. Since the information is tracked in real time, data analysts can record insights right as it airs. With that, marketers can pivot their own marketing strategy accordingly. Derham says Clinton spent “most of her campaign money at the national level and the national cable stations.” On the other hand, Trump did the opposite in terms of his marketing strategy.
A new marketing tracking tool to record every time a brand is seen or heard on tv is released. It also sheds light on the effectivity of Donald Trump’s local ads as compared to his vanquished rival Hillary Clinton’s national level ads.
iQ Media, a media measurement company, launches a platform that tracks down all visual and verbal mentions of a brand for both paid and earned media. It is a real-time searchable tv tracking tool that makes it easier for marketers to track down every time a brand is seen or mentioned on the television for both live and historical tv programming; either for their own brand or their competitor.
The tracking tool basically performs three major tasks: track the brand, audience and competition.
TRACKING THE BRAND
Businesses spend thousands to millions of their marketing budget to get their brands out there in the real world. A brand’s exposure is essential to its growth as it spreads brand awareness to their target audience. After getting their brands on tv, marketers might be left blind on where their brands are left at.
The tracking tool of iQ Media develops a logo recognition technology in order to identify accurately when a brand is seen or heard on television. This technology records 30 frames per second. It also has the capability of capturing a logo seen on-screen.
The logo does not even have to be a vector symbol printed on the ad. It can...
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