How can an online business survive the trend? Not only that but remarketing improves your conversion rates and ROI. Another way to survive in the increasingly ompetitive digital space is through the use of reviews for your online business. Online reviews, then, are the new social proof, helping increase sales, online significance and conversions. Similarly, reviews help businesses better understand their customers, which presents additional marketing opportunities. Measure CPM for lead-generation campaigns. CPM, or "cost per 1,000 impressions," is an important advertising metric you should be measuring in order to track your online business’s ROI. Another metric that can be used to understand and measure a business’s ROI is acquisition costs, which should be compared against revenue generation. Tools such as Alexa can help you measure the number of visitors to your website. Similarly, your cost per click (CPC) and click-through rate (CTR) can greatly help in measuring how much you spend online, too.
The new opportunities in the digital marketing space are reserved for the nimblest entrants.
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As leader of a business that relies on generating leads and sales online, your role is to understand the dynamics of the digital space, to generate the maximum possible ROI for your advertising efforts.
In 2018, marketing trends like the increased dominance of video ads, social media lead-generation and interactive content are playing a major role for online businesses like yours.
Similarly, the dynamism of the search algorithm and conversion-rate optimization are impacting how customers find and interact with your brand.
With these factors in mind, you’ll see new opportunities created for the nimblest entrants into the digital marketing space. In the legal space, those ahead of the curve and willing to leverage new trends will also have a natural advantage.
How can an online business survive the trend?
Think about it: There are a lot of businesses online striving for relevance and dominance. Each one of them wants to capture the interests of a growing online audience, making the overall ad environment more and more competitive.
Globally, we now have more than a billion websites and blogs. In fact, this Statista report shows that we have about 400 million blogs on Tumblr alone.
So, how do you keep your brand on top of the game, making it the choice of visitors who’ll not only visit but also come back for more? Here are the strategies to try:
Explore remarketing.
One remarkable way to benefit from the growing interest in online commerce is through online remarketing. The premise is simple: Past visitors to your website will continue seeing your ads repeatedly on the web, on social media platforms and elsewhere. Not only that but remarketing improves your conversion rates and ROI. According to marketing expert Jeffrey Lant, “You have to contact the prospect a minimum of seven times within an 18-month period.”
Similarly, remarketing increases ad relevancy and lowers your cost per click (CPC) budget. And that leads to click-through and conversion rates that are higher than those from a typical ad. This is why major ad platforms offer remarketing pretty much across the board.
Foster customer online reviews.
Another way to survive in the increasingly ompetitive digital space is through the use of reviews for your online business.
Search Engine Land reported that 88 percent of online consumers surveyed said they trusted online reviews as much as…
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