Don’t be a content marketing turkey this Thanksgiving. While not all marketing campaigns are created equal, pros can find many a lesson to be learned from past Turkey Day campaigns. Consider the following: Provide value The more sentimental among us may view Thanksgiving through the prism of family, friends and gratitude. The rest of us see it as a chance stuff our faces, watch the Macy’s Thanksgiving Day Parade, enjoy some football and gear up for Black Friday. If the answer is no, this Thanksgiving may be the perfect time to dedicate yourself to overhauling the content you’re producing. Repurpose and adapt content Coca-Cola’s “Share a Coke” campaign was unveiled to great success in the U.S. in 2014. Existing marketing campaigns can be successfully adapted to fit with seasonal trends and industry updates through careful recalibration. Take the example of REI, which specializes in outdoor and fitness gear. It’s important to pick your battles, but sometimes going against the grain is the best way to establish yourself as a thought leader. At the very least, this shows website visitors you’re not willing to just go with the flow.
Let it be written: For every holiday, no matter size, season or popularity, there is an angle marketing professionals can and will take. From the Fourth of July to Festivus, America’s hardworking content marketers will do what they can to tie holidays to campaigns. Thanksgiving is no exception.
While not all marketing campaigns are created equal, pros can find many a lesson to be learned from past Turkey Day campaigns. Consider the following:
Provide value
The more sentimental among us may view Thanksgiving through the prism of family, friends and gratitude. The rest of us see it as a chance stuff our faces, watch the Macy’s Thanksgiving Day Parade, enjoy some football and gear up for Black Friday.
It’s that last tact many marketers take. A peek around the web is bound to show you various Thanksgiving dinner giveaways, like this local Twitter giveaway from a plumbing company. What better way to capture leads than to get people to sign up for a feast with all the fixings?
Today’s your last day!!https://t.co/N0UX46z554
While content marketers may not be able to hand out Butterballs to every person that clicks on a blog post, they can certainly do their best to provide value to website visitors.
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