But with so many platforms out there, which one should we be using?! And of course, their user-friendly editor and templates make sending email campaigns easy. But this segmentation, unfortunately, doesn’t come free. Infusionsoft Email Marketing Platform Price: Starting at $199 per month for up to 2,500 contacts, plus marketing automation and full CRM. If you are a growing eCommerce store, looking for top-notch platform that handles email, CRM, eCommerce and sales automation, then Infusionsoft is a leading choice. Its powerful segmentation functions are top-notch and allow you to run email campaigns to those customers who viewed a specific store product. From its impressive template selection, its segmentation, cart abandonment and product recommendation email options, its ability to connect email lists to purchase data and eCommerce store integration, MailChimp is a power email tool. Rare.io Email Marketing Platform Price: Starting at $0 per month for up to 99 contacts. Another eCommerce superstar is Remarkety, which include everything an online store owner would need: Targeted newsletters, abandoned cart recovery, automated follow-up emails, product recommendation and personalized coupon email templates. If you are a new store owner with a smaller budget, their free option is a great place to get your email marketing started.
Whether you are a new store owner looking to implement your email marketing strategy or an existing store owner looking to revamp and streamline your email marketing before Christmas, this one is for you.
Email marketing is the cornerstone of success for online stores. As many of our Coupon Pop users know, building and email list is vitally important in ensuring they retain all that hard earned traffic.
According to research conducted by the Direct Marketing Association using 2015 email data from their clients, the ROI on email is a whopping 3,800% and 72% of people would rather receive promotional content via email than through social media. Add that to the fact that email has become content marketing’s best friend, there is just no way an eCommerce site can survive without it.
Here are some of the most important email types for online stores:
Product Recommendations: These are marketing emails offering customers product recommendations, based on what other customers have purchased.
Abandoned Cart Recovery: These are automatic emails which are targeted to online shoppers who left the checkout process before finalizing the sale.
Targeted Newsletters: Weekly targeted emails informing users of business news, upcoming promotions and new stock arrivals based on relevant information retrieved from previous orders, total spend and other important data.
Personalized Coupon Codes: Personalized coupon code emails are one-time generated emails that include unique coupon codes that can be sent at random to a select group of customers.
Transactional Emails: These are automated emails which are sent to a store’s customers to confirm a purchase, to give feedback on an order and to thank them for their business.
Email marketing platforms, or software, provides stores with the necessary tools to run all of the above email marketing campaigns and offer a way for small to large businesses to make the most of their databases to increase sales and drive traffic.
But with so many platforms out there, which one should we be using?! Every platform has its pro’s and con’s and choosing between them will be determined by your email marketing and database needs, as well as your budget and comfortability – i.e which platforms are more comfortable, or user-friendly, for you personally, making it easier for you to use.
To that end, I have compiled a list of all the current email marketing platforms that you have to choose from.
ActiveCampaign Email Marketing Platform
Price: Starting at $49 per month per 1000 contacts.
If you are looking for some out-of-the-box email creativity and CRM tools, then ActiveCampaign could be for you. This platform offers far more than just newsletter functionality, it includes a full CRM and marketing automation and an email newsletter tool. What makes their CRM integration unique, is their full-featured email editor that can be used when emailing around CRM issues. However, if you are not looking for a CRM tool, and only want email marketing tools, then this platform could come off a little pricey.
AWeber Email Marketing Platform
Price: Starting at $19 per month per 500 contacts and $29 for up to 2000 contacts.
AWeber is a powerful email marketing tool that puts a lot of emphasis on design. This platform enables store owners to create professional-looking emails, quickly and easily, with their 700+ templates. The database segmentation is very impressive, allowing you to target specific shoppers based on how much they have spent and which links they have previously clicked on.
Benchmark Email Marketing Platform
Price: Their free package allows stores to send 14K emails to 2,000 contacts and the pro version starts at $9 per month for 600 contacts.
Benchmark Email is simple, cost effective, easy to use and gets the job done. Their goal is to make email marketing easier for online store owners with their easy layout picker, mobile and desktop ready responsive designs, and interface language variety. Plus, its internal storage allows users to keep image and video files within the platform for future use.
BombBomb Email Marketing App
Price: Starting at $39 per month for up to 2500 contacts.
BombBomb offers a unique email marketing perspective for those online stores winning at video content. Their platform is centered around video content, allowing users to shoot videos or upload videos through their app which can then be added into a video email newsletter. This is particularly interesting for you clothing-niche merchants out there looking for creative ways to show off new lines and stock or for those that want to send out personal messages to their customers and give their emails a personal touch.
Campaign Monitor Email Marketing Platform
Price: Starting at $9 per month for up to 500 contacts.
If you are looking for an email platform that is easy-to-use for a fast-growing business, then Campaign Monitor may be worth a closer look. From newsletter signups, to repeat buyers, they offer a host of pre-built and customizable segment options for online shop users. Their powerful segmentation is designed to get you sending highly relevant emails to ensure maximum results.
Campayn Email Marketing Platform
Price: Free for the first 20K emails for up to 2000 contacts and then starting at $10 per month for unlimited emails to up to 1000 contacts.
Campayn’s contact manager is what really makes this budget-friendly platform stand out. It enables users to import contacts from a variety of apps and displays them in an address book format, linked to their social media profiles. A handy little function for those store owners who want to send personal, individual emails to their most loyal customers. And of course, their user-friendly editor and templates make sending email campaigns easy.
Constant Contact Email Marketing Platform
Price: Starting at $20 per month for unlimited emails to up to 500 contacts.
This is a great email marketing platform for sending events and promotions. Traditionally used by brick-and-mortar stores, Constant Contact’s ability to gather new contacts and create promotions all from one app, makes it online-store ready, and is ideal for those eCommerce sites that host a lot of online events and promotions.
Drip Email Marketing Platform
Price: Starting at $41 per month for unlimited emails to up to 2000 contacts and a free two month trial.
Drip takes automated Transactional emails to the next level by creating the perfect platform for store owners to pre-define emails that should be automatically sent. Its easy to use visual campaign builder allows users to plan email campaigns in a way that is simple and clear and makes for a super cross and upselling tool. And the best part? A free starter-package that lets you send emails to up to 100 contacts to test it out for yourself.
EmailDirect Email Marketing Platform
Price: Starting at $19 per month for up to 1000 contacts.
If you are looking for an email marketing platform that goes a step further in contact filtering, then EmailDirect could be the platform for you. This platform allows you to store as much information as you want about each contact in your database and then gives you a host of segmentation options to allow you to send targeted emails to targeted lists. EmailDirect is a…
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