9 in 10 brands “not measuring social media marketing efforts”

9 in 10 brands “not measuring social media marketing efforts”. Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research. Other results found: • Facebook is once again the leading platform in terms of popularity and user reach with 52.48% of all businesses reporting an increase in Facebook spend or activity. • Only 8% of business account users updating social media accounts more than once a day. Yet nearly all of the businesses surveyed had at least one social media account. Facebook is once again the leading platform in terms of popularity and user reach with 52.48% of all businesses reporting an increase in Facebook spend or activity. Once one of the big three, Twitter has however lost some of its share and just 9.6% of businesses reported an increase in activity on the platform. Over a third updated their channels every other day, 18% of businesses update on a weekly basis, with a further 14% updating once a fortnight. If you are successfully using social media, you should be measuring it. Learning what resonates with your audience opens up the opportunity to start conversations, grow business partnerships and expand the online community to win new followers and potential customers.” Source: http://www.digimax.co.uk/