Agile Approaches for Marketers: A #CMWorld Chat with Andrea Fryrear

Agile Approaches for Marketers: A #CMWorld Chat with Andrea Fryrear

Agile Approaches for Marketers: A #CMWorld Chat with Andrea Fryrear. Agile marketing may be for you. We discussed with Fox Content Services Founder Andrea Fryrear on a recent #CMWorld Twitter chat. The benefits of Agile are still largely untapped by marketing teams. Practicing Agile means producing work better and faster. If you’re considering adopting Agile, you’ll want to be aware of some challenges. #cmworld — Andrea Fryrear (@AndreaFryrear) August 8, 2017 A4 Having to get out of your old ways/habits of doing things. #CMWorld pic.twitter.com/lcvZKVhLF8 — CoSchedule (@CoSchedule) August 8, 2017 A4: Making sure your marcom team and organization understand what Agile is and the benefits. #CMWorld #changeishard https://t.co/1MD9Q6NHtY — Marnie Grona (@serenevistas) August 8, 2017 Have you adopted an Agile practice within your organization? Learn more about Agile marketing from Andrea at Content Marketing World.

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Are you looking for a better way to manage your team and processes? Agile marketing may be for you. What do marketers need to know about Agile and its approach? We discussed with Fox Content Services Founder Andrea Fryrear on a recent #CMWorld Twitter chat.

The following is a recap of our discussion. Want to learn more from our community on the topic? Check out our Storify page.

What’s in it for us?

The benefits of Agile are still largely untapped by marketing teams. So why should marketers care about Agile? Fryrear has said Agile can offer a “path back to sanity” for overwhelmed and overworked marketers. Practicing Agile means producing work better and faster.

A2: In an agile setup, marketing focus &…

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