Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard Click here to watch the YMCA interview: To view this video please consider upgrading to a web browser that supports HTML5 Video Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways. Amnesty International Canada and the YMCA turned to personalized video to reconnect with their donors, to keep their brands top-of-mind and to showcase exactly how their contributions were having an impact. In late 2017, Amnesty International Canada wanted to send a year-end ‘Thank You’ message to 25,000 monthly donors to share their appreciation for their ongoing support. Making Business Personal with a Memorable Holiday Greeting What better time of year to spread some cheer than the year-end holiday season? Axonify, a company that is changing the way organizations think about and deliver corporate learning, recently changed their own way of thinking about the holiday season. Rather than sending out the same old greeting card or email, they shared a personalized holiday video to celebrate their customers’ learning results from the previous year and to wish each of them a happy holiday. This campaign was an astounding success for our team,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify. Quorum Software was looking for a new way to share a holiday greeting message that would come off as truly authentic and engaging rather than self-promotional. They knocked it out of the park with a creative personalized video that thanked their customers for their support while making them feel more connected to the real people they do business with every day. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action.
Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard
Click here to watch the YMCA interview:
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Modern brands are embracing video as a way to tell better stories and connect with customers in more authentic ways. Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level.
“Video resonates with your customers and personalized video gives your brand a human touch at scale,” writes Nick Barber, Analyst at Forrester Research, in a recent blog post. A report that he co-wrote notes that “customers don’t like reading the mounds of information, so savvy companies use video to cut through the clutter and deliver a great experience.”
Not-for-Profits Boost Donor Engagement with Personalized Video
Donors are the lifeblood of most not-for-profit organizations. Maintaining relationships and brand affinity with this community can be critical to the success of fundraising programs. Amnesty International Canada and the YMCA turned to personalized video to reconnect with their donors, to keep their brands top-of-mind and to showcase exactly how their contributions were having an impact.
In late 2017, Amnesty International Canada wanted to send a year-end ‘Thank You’ message to 25,000 monthly donors to share their appreciation for their ongoing support. They produced an engaging personalized video that included each donor’s own name throughout the story to really hit home how their contributions were impacting change. Thanks to their creative execution, this campaign saw an incredible 83.1% click-through rate with more than 75% of those who viewed the video watching all the way to the end.
“All the feedback we’ve received validates that the video made them feel glad to be part of our work, that it’s a great reminder of how they’re helping, and that they feel proud to be part of it. We’ll definitely be using personalized videos in future campaigns of this nature,” says Erin Jones, Monthly Giving Coordinator of Amnesty International Canada.
The YMCA partnered with Media One Creative, a leading producer of personalized video content, to create a heartfelt video that spread their message of support in a meaningful and humanized way. Donors received a powerful video that expressed the gratitude of their beneficiaries while inspiring them with examples of how their donations…
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