Category: Content Marketing

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4 Secret Tactics For Breathing New Life Into Your Email Newsletter

4 Secret Tactics For Breathing New Life Into Your Email Newsletter

That’s why you need to make sure your newsletter is the best. If you don’t know the answer to this question, how can your newsletter make an impact on ...
How to Stop Comparing Yourself to Other Content Marketers (and Start Getting Better Clients)

How to Stop Comparing Yourself to Other Content Marketers (and Start Getting Better Clients)

The writing and editing services I offered had to get business results for clients. Didn’t they already work with other content writers? Another freel ...
How to Explain Content Marketing to Anyone [Fresh Examples]

How to Explain Content Marketing to Anyone [Fresh Examples]

“That’s content marketing,” I explained. It was an aha moment for my husband’s understanding of content marketing – content marketing is educational b ...
How to Perform a Fast SEO Analysis of Your Website

How to Perform a Fast SEO Analysis of Your Website

Check your visibility on Google This is the most important thing to check when starting off with your SEO analysis. You can also check out how many pa ...
5 Simple Adjustments That Bring In High-End Clients Consistently

5 Simple Adjustments That Bring In High-End Clients Consistently

They become great testimonials because their results are a walking billboard for you. The point being, it doesn’t take much to create a professional a ...
How to Measure Your Content Marketing Effectiveness

How to Measure Your Content Marketing Effectiveness

We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and r ...
The Genius Myth That Stops Us Being Happy and Successful

The Genius Myth That Stops Us Being Happy and Successful

That lie is that innovation and creativity starts with a genius moment. We need to say no to more noise and say yes to more silence then the creative ...
Infographic: The SEO Basics You Can’t Afford to Ignore

Infographic: The SEO Basics You Can’t Afford to Ignore

When I first started writing blog posts, I knew next to nothing about SEO. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 p ...
How to Be Better Than Bad Stock Photography

How to Be Better Than Bad Stock Photography

Adrian Dubler hates stock photography. Dubler is the CEO of Foap, which connects brands to freelance photographers. But where are small companies supp ...
Case Story: How RBC Successfully Scaled Content Across 22 Teams

Case Story: How RBC Successfully Scaled Content Across 22 Teams

Brands that scale seem successful because their output is growing. To make sure it was set up for long-term success, the marketing team took a methodi ...
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