Category: Content Marketing
The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients
But today, I’m going to go as small and as local as possible, speaking directly to independently-owned local businesses and their marketers about the ...
It’s Okay to Promote Yourself — in Fact, It’s Necessary. Here’s How to Do It Better.
"Nice" people don't talk about their successes, their industry standing, their awards or what they and their company can do to make the prospect's lif ...
How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand
In this interview, Emily Richett talks with Rachel Pedersen, a college dropout turned entrepreneur who has been named one of the most influential onli ...
Why Xennials or Generation Z Are Disillusioned with Social Media
At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to ...
Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.
What's the "right" direction when you're lost on an island?
My team at Widen recently explored our jungle island of content data—safely from Madison, ...
3 Considerations You Must Think Through Before Taking a Political Position as a Brand
While those social justice topics had political implications, the companies that challenged cultural norms in their brand messaging were not, strictly ...
How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)
If we call in the next 20 minutes, we’ll receive two for the price of one.
It’s because those infomercials are all about urgency.
Establishing urgency ...
The Top Sites Driving Referral Traffic, by Content Category
Google and Facebook dominate referral traffic to all types of online content but the proportion of visits driven by each varies significantly by topic ...
Your Editorial Calendar is Not Your Content Marketing Strategy
These are some of the questions you need to answer before the architect creates a plan for your house.
First comes the content marketing strategy If y ...
How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)
And much of that is thanks to the rise of smartphones.
Today's marketing initiatives go far beyond print ads and desktop computers, and it’s more impo ...