Category: Content Marketing

How to Use Facebook Ads to Distribute Your Content
Ask yourself, who is this content for?
You should: Make its run time less than 90 seconds (as short as needed to get across the main point) Keep it si ...

Video: How to Create Content Your Audience Actually Cares About
Whenever I’m sitting on content marketing panels—usually perched on a tall stool, terrified that I’ll get too excited and fall—I almost always get the ...

How To Dominate Content Marketing With Machine Learning Tools
With so much information do you often find yourself asking these questions with your marketing tools?
By using machine learning tools, you will be abl ...

4 Social Media Misconceptions Hurting Your Company
Overvaluing vanity metrics It’s easy to see likes as the currency for social media value and popularity.
On my personal social accounts, I certainly g ...

Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies
Segmenting your list so you can send messages that promote add-on products, discounts on replenishments, and other relevant offers to contacts who sho ...

Branding Your Business and Crafting Your Story in the Cannabis Industry
“Most customers in the cannabis industry won’t have a deep knowledge of the qualitative difference between brands.
So the way to differentiate yoursel ...

The Affiliate Marketing Playbook To Skyrocket Your Commissions This Year
That’s why I’m writing this, to help you with one form of “passive” income today – affiliate marketing.
Because these days, you can still earn money f ...

Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos
@jayacunzo #CMWorld Click To Tweet Classic Content Tip: Put your customer first.
Today, there are so many more ways to target – the how is evolving, b ...

The Most Important Question to Ask Before Launching a Podcast
But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a micro ...

The Secret to Making Facebook Ads Work for Your Business
This is where Facebook ads come in.
For those also facing that challenge, here are the steps to quickly make Facebook ads work for your business: Do y ...