The Secret to Making Facebook Ads Work for Your Business

The Secret to Making Facebook Ads Work for Your Business

This is where Facebook ads come in. For those also facing that challenge, here are the steps to quickly make Facebook ads work for your business: Do your research. You need to figure out pain points of your ideal customer. This is the most important step when you are building your customer avatar. Keep in mind, whatever type of ad you create, the creative style needs to be uniform – from marketing copy to the website to your emails. You basically have less than three seconds to engage someone and make them decide to read the rest of your copy. Have enticing ad copy. He breaks ad copy down to these three points: pain, solution and offer. The best ads are written at a fourth-grade level – meaning people don’t have to think when reading it. By utilizing these steps, you can craft an amazing ad that will convert, generate leads and create sales.

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The Secret to Making Facebook Ads Work for Your Business

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Did you know that the attention of a goldfish is nine seconds? Ours is shorter — we only have an attention span of eight seconds.

So, when it comes to catching the eye of a potential customer, you got to be quick, engaging and to the point. This is where Facebook ads come in. The channel is ideal for companies looking to quickly influence the right demographic for your business.

As the author of the Amazon bestseller How To Turn Your Digital Footprint Into Leads, I have worked with hundreds of business owners. What I have learned is they all have one common struggle: the lack of consistency in generating quality leads.

For those also facing that challenge, here are the steps to quickly make Facebook ads work for your business:

Do your research.

You need to figure out pain points of your ideal customer. What do they need? What are their wants? A lot of business owners just assume pain points but don’t search for actual data to prove their assumptions. Don’t do that. Rather, by researching your customers’ market desires, along with their fears and concerns, you can craft copy in a way that will generate responses from each ad you run.

To find out pain points, look at competitors’ reviews on Google, Amazon and Yelp, study forums for your niche and of course, simply ask people.

This is the most important step when you are building your customer avatar.

Get creative.

People are going to miss your ad if the creative is boring. It needs to stand out and make Facebook visitors stop and take action.When setting up an ad and choosing…

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