Category: Content Marketing

From Pokémon to Go. Success came from the marriage of augmented reality technology -- making the game more accessible, engaging and rewarding -- to a ...

10 Great Commercials Disguised As Auteur-Directed Short Films

Watching a well-known director venture into advertising can feel weird—nobody wants to watch their favorite artist sell out. Directors like Wes Anders ...

A Quick, Punchy Week on Copyblogger

This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite ...

Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand

To get at some answers, I spoke to experts in marketing, PR, and IP valuation about how the kneeling penalty policy will affect NFL brands from two pe ...

Digital Asset Management: What It Is and Why You Need It

Consumers want to organize the experience and consumption of digital media files. Of course, they want to be able to find their assets easily, but mos ...

It’s (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.

So, start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define you ...

How to Create Upsells that Boost Your Sales

Upsells on a smaller level can easily be done on your shopping cart page before the customer gives the credit card information and closes the purchase ...

The 10 Rules You Must Follow to Create an Effective Landing Page

To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your o ...

5 Strategies to Keep Your Email Marketing Out of Gmail’s Promotions Tab

One of the main reasons your messages end up in Gmail's Promotions tab is because people don't realize that Gmail has the ability to track whether a c ...

Why Your Company Needs a Facebook Group