Category: Content Marketing

In 2017, Dove apologized for a GIF advertising Dove body wash. Brand managers analyze and interpret consumer data, uncover market insights and create ...

SEO: Store Locators Good for Bots, Good for Shoppers

Shoppers on your site want an experience that targets their location or at least offers them an easy way to select a store, such as a location search ...

Instagram Marketing: 4 Features You Should Be Using [Examples]

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to a ...

Conversational Content: How to Market Through Text Messaging and Chatbots

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can ...

The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday

In today's Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she graciously gives us a five-step plan for breathing new life ...

How to Write Emails People Will Actually Open

Most of the erroneous talk about email's demise comes from those whose email campaigns have failed or those who simply don't like receiving emails to ...

7 Simple Ways to Build Your Community on Telegram

Telegram is a recently developed messenger app that in its first 24 hours garnered close to seven million new users, possibly because they like the fa ...

How to Create Socially Aware Video Content Without Coming Across as Fake

With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with th ...

Sharpen Your Content Skills with a New Class from Copyblogger

It’s time! This course will be offered at a slightly ridiculously good price when we launch it, so if you’d like to jump in and get what can only be d ...

How to Make Sure Your Company’s Emails Stay Out of the Spam Folder