Category: Content Marketing

One way to do that is to make a bold, seemingly unreasonable assertion in your title or headline. As far as I can tell, copywriter John Forde (whose s ...

Why Content Curation Is an Essential Part of Your Marketing Mix

Why Content Curation Is an Essential Part of Your Marketing Mix. Content curation, as part of your editorial strategy, can help make your blog a more ...

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on b ...

10 Most Common Content Marketing Questions: Real-World Insights for Enterprise Marketers

We field a lot of questions about how to generate leads with content marketing, but our answer isn’t focused on leads — it’s about the real value in b ...

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

SEO for Copywriters: Tips on Measuring SEO Impact - Next Level. Today, he's back to share how to use Google Analytics to measure the SEO impact of you ...

3 Things Marketing Managers Aren’t Telling Their CEO

Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in. So every day I committed ...

3 SEO Wins (Often Overlooked) for Ecommerce Sites

In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images PDFs ...

Print’s Very Much Alive: Magazine Examples From 9 Brands

Print’s Very Much Alive: Magazine Examples From 9 Brands. While marketers flood new digital channels and explore the latest amplification strategies, ...

How Adidas Creates Moments of Relevance

How Adidas Creates Moments of Relevance. Culture … what’s that? There’s no doubt relevance is one of the most important aspects in content marketing. ...