Category: Content Marketing
5 Tips, Tools and Tricks for Understanding User Intent
But customers don’t search with key words in mind; instead, they're all about intent.
What is user intent?
User intent is the purpose behind people's ...
10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer
Remember to make sure you choose an influencer who is relevant to your brand.
Why is an influencer collaboration agreement important?
Your collaborati ...
Connecting Content to Measurable Business Outcomes
I recently passed my six-month mark at Contently.
In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content ...
23 Instagram Tools to Connect with Shoppers
There are tools to create and edit images, schedule posts, measure results, track followers, and even sell products.
Instagram Tools for Businesses In ...
8 Rookie Marketing Mistakes I Made But You Don’t Have To
When I first started blogging and a supporting social media for it, I made a ton of rookie marketing mistakes.
Don’t rely on someone accidentally stum ...
How to Create a Snapchat Geofilter in 15 Minutes
How to Create a Snapchat Geofilter in 15 Minutes.
The best part is that I'm going to explain how you can create a Snapchat geofilter for dirt cheap to ...
When to Send Article Pitches (and Other Important Emails)
When to Send Article Pitches (and Other Important Emails).
If you’ve worked with the editor before, it still might not be a priority to review your ar ...
Contagious Content Marketing: How to Give Your Content Viral Potential
Contagious Content Marketing: How to Give Your Content Viral Potential.
But the chance of virality is no substitute for well-researched, relevant cont ...
This Week in Content Marketing: Don’t Just Publish Content; Monetize the Audience
If you enjoy our show, we would love it if you would rate it or post a review on iTunes.
We hope you feel this new companion piece enhances the value ...
How to Write Email Newsletters People Want to Open and Act On
How to Write Email Newsletters People Want to Open and Act On.
Only send when you have something to say Many companies seem to believe that a newslett ...