Category: Content Marketing

Does Your Blog Need Editing and Proofreading?. You might think that I’d recommend a thorough editing and proofreading process for every blog. I’m a lo ...

CMWorld Interview: International Marketer Ian Cleary Talks Technology & Engaged Online Audiences

CMWorld Interview: International Marketer Ian Cleary Talks Technology & Engaged Online Audiences. A shining example of someone that has built a succes ...

Content Marketing Is No Leisurely Feat in the Travel Industry

“People who may never have considered traveling to Kerala were suddenly tweeting about it, adding it to their holiday plans, and even those who may ne ...

Social Media Advice From Mark Hamill

The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude he ...

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]. What are custom dimensions? By configuring a user-level custom dimen ...

How to Master Content Segmentation & Personalization

How to Master Content Segmentation & Personalization. One of the most important words in marketing right now is relevance. Storytelling is great, and ...

How the World’s Top CEOs Use Social Media

Thought leadership gets a lot of flak in marketing circles. “Thought leadership” is jargon for something companies have done forever: trying to positi ...

How to Optimally Answer, ‘What Do You Do?’

I've answered it so many times, but I still feel a little flutter in my stomach every time someone asks, "What's your job? And that reaction usually h ...

Here’s a Clever Marketing Tactic for Getting the Attention of Thousands of People

Injecting your content into trending news can be a great tool to increase your exposure and following, but be careful -- it can make or break your str ...

Content Marketing World tips for first-timers (from former #CMWorld first-timers)