Category: Content Marketing
5 Content Marketing Ideas for May 2017
Author: Armando Roggio / Source: Practical eCommerce Need ideas to inspire your content marketing? In May 2017, you might try covering pet ...
XML Sitemaps: The Most Misunderstood Tool in the SEO’s Toolbox
Author: Michael Cottam / Source: Moz
In all my years of SEO consulting, I’ve seen many clients with wild misconceptions about XML sitemap ...
Why Performance Data Isn’t Enough
Author: Sam Slaughter / Source: The Content Strategist Readers of a certain age may remember a ’90s commercial for a product called Hair C ...
5 Reasons Micro-Influencers Shouldn’t Be Ignored
Author: Jonathan Long / Source: Entrepreneur
There is a good chance you have heard of influencer marketing -- it’s a highly effective way ...
20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer
Author: Ashley Zeckman / Source: Online Marketing Blog - TopRank®
The heat is on for marketers to incorporate influencers into their mark ...
4 Tips for a Successful Content Strategy
Author: Phillip Thune / Source: Entrepreneur
Many businesses, especially small businesses, struggle to keep their content marketing strat ...
Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
Author: Joe Lazauskas / Source: The Content Strategist Yesterday kicked off my favorite event of the year. No, I’m not talking about SXSW ...
Using Triggered Emails for B2B Ecommerce
Author: Lori McDonald / Source: Practical eCommerce Email marketing is a powerful tool, one that many B2B companies do not take advantage ...
Snuggle’s Love for Customized Content Drives Engagement in Valentine’s Day Campaign
Author: Elyse Dupre / Source: DMN In its recent campaign, the fabric softener brand invites consumers to create personalized videos and ha ...
Temptu Harnesses the Beauty of UGC
Author: Perry Simpson / Source: DMN
Influencer marketing is an old concept, despite the increased attention it receives today. Marketers ...