Category: Content Marketing
How to Use Video Content to Accelerate Engagement
With the internet giving consumers access to more information than they know what to do with, brands need to do go above and beyond to engage consumer ...
Agencies and Content Marketing: Predictions, Trends, and Challenges
Agencies and Content Marketing: Predictions, Trends, and Challenges.
Some 84% of marketing agencies say content will become more important to their cl ...
Marketing Automation: Batteries Not Included
Its results reveal lots of barriers to marketing-automation success, including those shown in this chart: This data reveals two truths that marketing- ...
Digital Marketing Summit Phoenix – Supercharge Your Content with Influencer Marketing
Digital Marketing Summit Phoenix – Supercharge Your Content with Influencer Marketing.
Let’s just get this first bit out there: Later this month I wil ...
How you can use Twitter Moments to improve your content marketing
Last year, Twitter opened its storytelling feature “Twitter Moments” to the public.
Users can create and share stories consisting of tweets and multim ...
How Foley Engines Upshifted Into Content Marketing
How Foley Engines Upshifted Into Content Marketing.
Fraley Construction Marketing case study on content marketing.
Instead of rambling on about why th ...
Virtual Reality, Augmented Reality, and Content Marketing: A #CMWorld Chat With Sarah Hill
Virtual Reality, Augmented Reality, and Content Marketing: A #CMWorld Chat With Sarah Hill.
Sarah introduced our community to VR/AR and shared how mar ...
How to Use Jargon for Good, Not Evil, in Your Content and Marketing
But if you're writing or speaking to a highly specialized group, as content developers are increasingly doing, you should consider embracing jargon.
H ...
The Ultimate Content Marketing Personalization Technology Checklist
Once you have your personalization strategy in place, the next critical step is identifying the right technology to help you execute and optimize your ...
Investing in video: when and how to succeed
In digital marketing, we’re always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc.
Whether it be t ...