Virtual Reality, Augmented Reality, and Content Marketing: A #CMWorld Chat With Sarah Hill

Virtual Reality, Augmented Reality, and Content Marketing: A #CMWorld Chat With Sarah Hill. Sarah introduced our community to VR/AR and shared how marketers can take advantage of the cutting-edge content. To read more insights from Sarah and our community, check out the Storify from our chat. Using VR and AR, brands present its audiences with new ways to experience the world. #cmworld https://t.co/JApp8Hora7 — The Duke & the Duck (@dukeandtheduck) January 31, 2017 A1: Bring your customers/community into a lovely world created and supported by your content. #CMWorld — Joseph Kalinowski (@jkkalinowski) January 31, 2017 Adapt your content to new and different platforms VR and AR are certainly up-and-coming content experiences. They need to provide the equipment to the customers themselves. Create experience rooms, pop-up VR events, etc. #CMWorld But there’s more! Top marketers will tackle the ins and outs of content marketing technology during #ContentTECH, a free one-day virtual event.

Virtual reality (VR) and augmented reality (AR) are gaining traction among marketers and are poised to take off in the coming 24 months. How can VR and AR deliver rich, immersive experiences to consumers? How can your brand use VR and AR as a storytelling medium?

To explore the technologies more, special guest Sarah Hill tweeted with us on a recent #CMWorld Twitter chat. Sarah introduced our community to VR/AR and shared how marketers can take advantage of the cutting-edge content. What follows are the highlights from the chat. To read more insights from Sarah and our community, check out the Storify from our chat.

screen-shot-2017-01-31-at-1-35-40-pm1 — Personalize the experience

Marketers may be tempted to jump into the latest and greatest technological advances, but we must remember our mission is to tell a story people can relate to.Create something unique to enable customers to go throughlife in a way they may never have imagined would be possible. Using VR and AR, brands present its audiences with new ways to experience the world.