How to Use Video Content to Accelerate Engagement

How to Use Video Content to Accelerate Engagement

With the internet giving consumers access to more information than they know what to do with, brands need to do go above and beyond to engage consumers with their unique story. What exactly is it about your brand that makes you different from everyone else? With this in mind, positioning your video content in an OOH setting is an extremely powerful way to convey your brand message and foster engagement. Milk Social Media In 2015, video accounted for 70 percent of all consumer internet traffic. Live video makes for compelling storytelling, because brands can use them to: Answer real-time questions. Live video should be on every social media marketer’s radar for next year and beyond. Feature Real Customers with User-Generated Content Since the dawn of the internet, user-generated content (UGC) has only grown in popularity. A study by Content Marketing Institute found that 86 percent of businesses make use of some form UGC in their marketing efforts. When visitors see these videos, they get a compelling glimpse of the amazing things other customers are doing with the product and are encouraged to create their own experiences. A captivating video is a great way to show consumers what you stand for!

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How to Use Video Content to Accelerate Engagement

There’s no denying that today’s consumers are visual people. Did you know that landing pages featuring video content increase conversions by 80 percent?

Video is by no means a new tactic in the realm of marketing. However, the trick is developing captivating branded content that brings an innovative engagement factor to the audience. Video content should do more than just inform and educate. It should tell a story that the viewer can relate to. There should be a certain level of mystique that provokes a reaction. Be honest: Would you rather learn about a brand from a compelling video or a wall of text?

Let’s talk about four ways you can use video in your next marketing campaign to engage your customers like never before.

Show, Don’t Tell, Your Unique Brand Story

The hard truth of business these days is that there is an oversaturation of companies doing everything they can to get their name out there. With the internet giving consumers access to more information than they know what to do with, brands need to do go above and beyond to engage consumers with their unique story.

Think back to the beginning. What exactly is it about your brand that makes you different from everyone else?

This is the FedEx story. This captivating video shows and celebrates how they change lives wherever they go and, in turn, change the world.

Video is the perfect medium for brand storytelling. It can live and thrive on your website as well as social media. Regardless of whether you are preaching your brand’s mission, values, or origin, use video to engulf your audience in the experience. Make them feel like they are a part of something bigger than themselves after viewing the video.

Position for Consumers On-the-Go

Did you know that people are 33 percent more alert and receptive to marketing messages when they’re out and about? Out-of-home (OOH) advertising has always been a dependable marketing option. And as technology advances, it is beginning to look a lot like online media.

Using eye-tracking and scanning programs, marketers are able to get a better idea of what types of messages and visual effects people are most drawn to. With this in mind, positioning your video content in an OOH setting is an extremely powerful way to convey your brand message and foster engagement.

For instance, waiting in the checkout line at the grocery store is a process that no one particularly likes. Between looking at the covers of celebrity gossip magazines and being tempted by a shelf full of candy bars, customers are left with no choice but to twiddle their thumbs impatiently. Situations like…

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