Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns

Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns

Snaps are shared between users and disappear after viewing. This makes Snapchat ideal for running campaigns around specific events, brand announcements, and also to engage your audience with relevant chats during the holidays. Announce any contents, deals or special promotions. Snap Ads are mobile video ads with an interactive elements such as a swipe up features. When done well, the interactivity can turn the Snap Ad into a short game. Snapchat is also a well-played medium for influencer marketing. Want to get the most out of Snapchat? You can use your followers and friends on your other social media channels to build a following on Snapchat. Using an influencer to garner attention or connecting with an industry event that your audience would be interested in can help you to get more users opening your Snapchats. What are users saying about your posts?

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Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns

While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. Until last year, it was still Facebook, Twitter, and LinkedIn which got the most social media marketing attention.

Like its slightly older sibling, Instagram, Snapchat has become a social force to be reckoned with in a few short years. Visual, interactive, and engaging, if you are still in the camp of marketers overlooking Snapchat, you may want to look again.

Snapchat Marketing Examples You Have to See

From the businesses that market directly to the millennials and younger, Snapchat’s biggest fans thus far, to multinational B2B organizations, some brands are already gaining traction and engaging leads with this somewhat mesmerizing social platform.

Goldman Sachs has been leveraging Snapchat for years.

They got a lot of attention for their campus recruiting campaign directed at recent grads. The Campus Story platform was even nominated for a Shorty Award.

More recently, Goldman Sachs purchased ad space on Snapchat for International Women’s Day, showcasing their 10,000 Women initiative with three video ads.

Amanda Rubin, co-head of brand and content strategy explains their decision, “Snapchat allows us to reach an important audience in real time and join a conversation about how best to empower women in emerging economies.”

Gatorade used a Snapchat Sponsored Lens to promote their brand during the Super Bowl.

Combined with a classic influencer marketing technique, using tennis star Serena Williams in the animated GIF, this one by Gatorade was a winner.

Hubspot is setting the standard for B2B companies.

They use Snapchat to showcase what’s going on within their company culture.

The software provider, which specializes in inbound marketing, also offers plenty of useful tips and advice for getting started on Snapchat.

How Does Snapchat Work for Marketing?

Part of Snapchat’s attraction is the finite duration of the messaging. Snaps are shared between users and disappear after viewing. A story lasts longer. Create a photo or short video and every one of your brand’s Snapchat friends can view the content for 24 hours.

This makes Snapchat ideal for running campaigns around specific events, brand announcements, and also to engage your audience with relevant chats during the holidays.

Snapchat is also useful as a marketing tool to support…

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