Last year, Twitter opened its storytelling feature “Twitter Moments” to the public. Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. Here are a few ways Twitter Moments can help your health care organization improve its content marketing in 2017: Showcase the value of your brand. It included tweets with statistics about the growth of the profession over the last five years. A best practice in social media marketing is to share your followers’ content. Shape your health care brand’s messaging and reputation. With Twitter Moments, your health care organization can issue a statement, frame perspective on the topic and highlight relevant messaging, as well as sharing pertinent information that bolsters your position, focuses the narrative and keeps your organization’s reputation intact. Digital storytelling with Twitter Moments is an efficient way to give your audience the news it wants and the content your organization seeks to promote. The original version of this post appeared on Scott’s Einsight blog. (Image via)
Last year, Twitter opened its storytelling feature “Twitter Moments” to the public.
Users can create and share stories consisting of tweets and multimedia that have been uploaded to the channel. By prioritizing concise, digestible pieces of content, Twitter is attempting to compete with social media platforms such as Snapchat and Instagram.
Here’s an example of how Twitter used this feature to announce its arrival.
“Twitter Moments just leverages what Twitter is already about, which is real-time marketing,” says Rebecca Lieb, a digital media and marketing analyst quoted in a recent AdWeek article.
Here are a few ways Twitter Moments can help your health care organization improve its content marketing in 2017:
- Showcase the value of your brand. A health care provider crafted a moment in order to highlight the value of physician assistants. It included…
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