Category: Content Marketing
B2B Paid Content Distribution: Facebook vs. LinkedIn
B2B Paid Content Distribution: Facebook vs. LinkedIn.
At one point, I explained that experimenting with paid Facebook distribution could be a cost-eff ...
Why Content Marketing Can’t Be Ignored
Why Content Marketing Can’t Be Ignored.
It gives to the public without demanding a return.” In the good old days advertising was the best way to get c ...
2017 Content Marketing Awards Now Accepting Entries
2017 Content Marketing Awards Now Accepting Entries.
CLEVELAND, Jan. 30, 2017 /PRNewswire/ -- Content Marketing Institute (CMI), a UBM company, recogn ...
Content Marketing Roadmap: Building a Channel Plan
Content Marketing Roadmap: Building a Channel Plan.
Episode 49 of Landscape Digital Show reveals how to build and implement a channel plan to achieve ...
Why It’s Time to End Self-Promotional ‘Content Selfies’
Why It’s Time to End Self-Promotional ‘Content Selfies’.
“We need to create valuable content that speaks to our buyers’ needs.” “Sell value, not produ ...
How Mars Takes a Bite Out of Content Marketing
How Mars Takes a Bite Out of Content Marketing.
Today’s leading marketers know this better than anyone.
Take Rob Rakowitz, Global Director of Media at ...
3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out
Ask yourself: What’s my show’s episode format?
B BLOCK: Lead story – 4 to 5 minutes: Scott then gives one quick headline (e.g., “LinkedIn Spam”) that’ ...
Content repurposing is your hidden online marketing gem
Content repurposing, which is ultimately using one idea or piece of content to make several different content pieces, is really the hidden gem of onli ...
How crucial are visuals to content marketers?
How crucial are visuals to content marketers?.
In a recent Venngage survey of 300 marketers, more than half (53 percent) said that most—if not all (91 ...
Visual Marketing in 2017
Visual Marketing in 2017.
To manage that enormous task, these teams are relying on data provided by any of the number of the dashboards popping up acr ...