Category: Content Marketing
7 Reasons Why Print Should Be Part of Your Content Marketing in 2017
7 Reasons Why Print Should Be Part of Your Content Marketing in 2017.
In many ways, marketing is much like the fashion industry.
From social media to ...
Marketers using multiple tools for content marketing
Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, acco ...
5 Reasons They’re Ignoring Your Pitch, According to 1,300 Publishers
5 Reasons They’re Ignoring Your Pitch, According to 1,300 Publishers.
Neglecting to Do Your Research The most time-consuming aspect of media outreach ...
Where Should Content Marketers Turn When Hiring New Resources?
You could hire internal specialists, work closely with a consultant, batch together a mix of freelancers, off-load everything to a professional agency ...
The 9 Worst Ways to Brand Yourself
The 9 Worst Ways to Brand Yourself.
Are you getting tired of all the content-less "content marketing" that pervades the internet in order to “brand” p ...
Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals
Google Analytics: Gaining Actionable Insights on Content Marketing Conversion Goals.
Conversions: This is where all the goal conversion data in GA liv ...
10 Ways to Save Time in Creating Content
I used to waste a tremendous amount of time creating, producing, promoting, and distributing content.
We all want to create the content that our audie ...
Isentia Buys Chinese Content Marketing Software Platform
Isentia Buys Chinese Content Marketing Software Platform.
Chinese online news media is heavily censored, but that doesn't mean there aren't ample busi ...
New Xbox Campaign Bridges Content Marketing and Personalization
New Xbox Campaign Bridges Content Marketing and Personalization.
What do you do with all of that customer data?
To that end, Xbox teamed up with the m ...
3 Ways Brands Can Make Native Advertising More Effective in 2017
When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising.
The Daily Beast now gets ...