Category: Content Marketing

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How to Make the Most of Your Paid Content Promotion on Facebook

How to Make the Most of Your Paid Content Promotion on Facebook

Some campaigns are designed to get attention (like the content promotion campaigns we’re talking about here). In other words, you can take your small, ...
Why You Should Consider Scrapping This Unoriginal Type of Content

Why You Should Consider Scrapping This Unoriginal Type of Content

I don’t have the hard data, but I’d guess it’s a 90/1 situation — 90 percent of the results from one percent of the content. Over time, these mashups ...
Learn From the Best: 8 Inspiring Content Marketing Examples

Learn From the Best: 8 Inspiring Content Marketing Examples

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward, we show how leading B2B and B2C businesses ra ...
5 Marvelous B2B Content Marketing Lessons From Mrs. Maisel

5 Marvelous B2B Content Marketing Lessons From Mrs. Maisel

And the marvelously funny Mrs. Maisel can be a source of inspiration to do just that. “People were asking for directions to a fallout shelter… you bom ...
Helpful Tools to Find Shareable Content

Helpful Tools to Find Shareable Content

Fortunately, there are many software tools to help content marketers discover good articles and videos to share. In the process, the audience begins t ...
Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

With the introduction of new advertising and marketing channels, brands have the opportunity to tell more complex—and more interesting—stories. Conten ...
9 Powerful Ways To Combine Social Media and Email Marketing

9 Powerful Ways To Combine Social Media and Email Marketing

Customers need to encounter a brand up to 12 times before making a purchasing decision. Tip #2: Use your email list to make informed decisions on soci ...
Do What Most Content Marketers Don’t and Get Better Results

Do What Most Content Marketers Don’t and Get Better Results

By implementing these four tactics (i.e., documented content mission statement, publishing original research, implementing influencer marketing, and w ...
6 Life Skills That Will Set You Up for Success and Happiness

6 Life Skills That Will Set You Up for Success and Happiness

Building muscle Being born with resilience is one thing. It is also an approach and set of success habits that will help you build your resilience to ...
17 Free Email Marketing Tools

17 Free Email Marketing Tools

Email Service Providers Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. If yo ...
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