Category: Content Marketing

A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Amazon selling sugary cereals at Whole Foods Like lots of other people, I was excited when Amazon bought Whole Foods.
The whole premise of the deal wa ...

The Simple Reason Content Is Still Integral to Your Business’s Marketing
Opinions expressed by Entrepreneur contributors are their own.
In this latest video with Entrepreneur Network partner Business Rockstars and Hawke Med ...

6 Steps for Making Delicious Meals Out of Your Content Marketing Leftovers
The yum-factor of any delicious leftover dish is in the “eye of the beholder”: the taste buds of your dinner guests.
So, before slicing and dicing or ...

What You Need to Do to Build a Loyal YouTube Audience
YouTube’s success comes from visitors extending their watch time – when the first video is done, the visitor views the next one and the next, and so o ...

How to Beat the 8-Second Attention Span Plague
The average attention span of a goldfish is about 9 seconds.
Humans in this day and age, on the other hand, hold attention spans of 8.25 seconds.
As a ...

It’s Black Friday Week on Copyblogger: Get Great Deals on Premium Marketing Education
If you’re in the U.S., this week is all about gratitude, eating too much pie, perhaps a bit of shopping, and, let’s face it, more pie.
For those outsi ...

Want More Creative Content Ideas? Break These 6 ‘Rules’
As you’ll see in the video below – the latest in CMI’s Mastering Content Marketing series – Kathy believes that the most interesting ideas come from f ...

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage
Instagram interest is on the rise.
These all reflect trends found among Fortune 500 companies on social media, according to recent research from the U ...

Make the Most of Holiday Shopping With These 3 Tips
It’s not enough to just leverage ads or only focus on an influencer strategy.
Make sure to get all of your departments working together for a cohesive ...

How Strategic Use of Color in Web Design Can Increase Conversions
Not too many people realize, however, that the color used in the web design is one of them.
Colors make a website look pretty, but they do more than t ...