Category: Content Marketing
How To Jazz Up Your Emails With Rich Media (Inspiration From Brands That Are Nailing It)
Take a look at the following emails: Image Source: Really Good Emails Here, one is a plain text email and the other one is an HTML email.
HTML emails ...
Success with Google Shopping, Part 2: Merchant Center
Your shopping cart is a database containing all your products with their images and attributes, such as price, title, and description.
To use Google S ...
Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications
As your local brand or local search marketing agency grows, you’ll be onboarding new hires.
I’m categorizing Street Fight under news, but they also of ...
The 5 Powerful Pillars for Creating A Life of True Happiness
But I am not talking about those fleeting moments of happiness that we all have but a foundation and sense of well being that transcends momentary joy ...
Why Your Approach to A/B Testing Is Costing You Sales
What is A/B testing?
But while A/B testing has done much for the marketing discipline, it doesn't go far enough on its own to meet the needs of modern ...
Why Word-of-Mouth Marketing Matters (Infographic)
From social media to banner ads and SEO, there are a number of ways companies market their goods and services.
However, the most trusted source is usu ...
Refreshing Your Brand Doesn’t Mean Starting Over
Related: 5 Simple Adjustments That Bring In High-End Clients Consistently Refresh your space.
The appearance of your business can make a huge impact o ...
Do You Stink at Ecommerce Content Marketing? Find Inspiration in These 6 Big-Name Brands.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
It would seem, in fact, that ...
How Your Company’s Logo Influences Purchase Decisions
What follows is a deeper look at the psychology of logo design, in terms of fonts, shapes, lines, colors and composition -- and how these elements aff ...
3 Ways a Virtual Reality Pioneer Is Rebranding the Form
Dekker Dreyer was over it.
Despite having produced high-impact VR experiences for Disturbed’s hit cover of "The Sound of Silence" and the groundbreaki ...