Category: Content Marketing
7 Writing Mistakes Non-Writers Make When Trying to Build Influence Online
And that truth is rarely more important than when you're trying to build online influence.
To your readers, passive voice feels like trudging through ...
Chatter That Matters: 4 Must-Haves for Word-of-Mouth Marketing That Works
From there, word-of-mouth marketing takes on a power of its own.
A solid, differentiating “talk trigger” can generate conversations that are passed fr ...
‘Magic Dentist’ Shows How to Make a Memorable Ad on a Budget
Some kids are afraid of the dentist.
It’s inspiring to see this creative dentist using his talents to make the office a comfortable and welcoming plac ...
How to Write Cold Emails That Quickly Convert Sales
Email is an effective way to make contact, if you do your homework before hitting "send."
Imagine someone receiving a cold email from you.
This doesn' ...
4 Reasons You Should Act on Influencer Marketing
On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions.
Influencers of all kinds play a growing role in affecting ...
SEO Maturity: Evaluating Client Capabilities – Whiteboard Friday
Clients aren't always knowledgeable about SEO.
I mean maturity as it pertains to SEO capabilities, their ability to do the work, as well as their orga ...
Who Are the Best Content Marketing Speakers?
I am so THRILLED to tell you that the Convince & Convert team and I are partnering with our friends at Uberflip to co-produce Conex: The Content Exper ...
9 B2B Content Marketing Musts for 2018
Publish Your Own Research According to a survey from Ascend2, 50 percent of B2B marketers say that research reports generate leads with the highest cu ...
Are You Overlooking This Powerful YouTube Ranking Signal?
For many businesses, however, it still offers the best opportunity to reach your target audience via video.
YouTube users arrive ready for video conte ...
5 Signs Your Marketing Program Needs Licensed Content
Licensed content, also referred to as “syndicated content” or “third-party content,” is an effective, strategic tool for your content marketing progra ...