Category: Marketing Tools

15 Common Logical Fallacies and How to Spot Them
Author: Karla Cook / Source: hubspot.com
Logical fallacies -- those logical gaps that invalidate arguments -- aren't always easy to spot. ...

Five Effective Neuromarketing Principles That Boost Marketing Efforts
Author: Laurynas Skupas / Source: MarketingProfs
Neuroscience helps us marketers understand customers' behavior by giving us deep insig ...

What to Do When a Recruiter Calls about a Marketing Job
Author: Mark Miller / Source: Marketing Insider Group
You’re probably aware of what recruiters are and the role they fill in the business ...
![What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic] What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]](http://www.marketinghub.today/wp-content/uploads/2017/04/what-color-should-your-logo-be-how-to-pick-the-perfect-color-infographic.png)
What Color Should Your Logo Be? How to Pick the Perfect Color [Infographic]
Author: Karla Cook / Source: hubspot.com
Color has a major impact on how we perceive the world around us.
Research has shown that the psy ...

Success Metrics for Lean and Agile Marketers
Author: Andrea Fryrear / Source: Marketing Insider Group
In Marketing Strategy
What is it that makes a marketing team truly Agile? When d ...

The Legalities of Running a Giveaway or Contest During Your Book Launch
Author: Book Marketing Tools / Source: bookmarketingtools.com
Disclaimer: This post contains general information about the legalities of ...

Want More Creative Marketing? You Need More Sensitive Marketers
Author: Jay Acunzo / Source: Marketing Insider Group
As things get increasingly commoditized in our world, creative thinking becomes the ...

Why Small Businesses Have the Social Media Marketing Advantage
Author: Guest Post / Source: Duct Tape Marketing < All Articles
As a small business owner, you’re constantly looking for new ways ...

Weekend Reading: “A Practitioner’s Guide to Account-Based Marketing” by Dave Munn and Bev Burgess
Author: Douglas Burdett / Source: Marketing Insider Group
For the 117th episode of The Marketing Book Podcast, I interviewed Dave Munn, c ...

Good Money After Bad? Your Channel Partners and Your Co-Op Dollars
Author: Sean Wisdom / Source: MarketingProfs
We're all in pursuit of that satisfying moment when our message and our tactics come toget ...