How to Teach Content Marketing to Your Internal Teams. This week’s #CMWorld Twitter chat discussed how to overcome some of these challenges and secure buy-in from your internal team. A1: I think it’s getting people out of their comfort zones, especially for your teammates who are not customer-facing. #CMWorld — Drew Eastmead (@dreweastmead) November 1, 2016 A1: The biggest roadblock may be making sure everyone understands #contentmarketing and how you will use it to meet goals. #CMWorld — Shannah Hayley (@shannahhayley) November 1, 2016 Have a plan Once you’ve convinced your team of the value of content marketing, be prepared to implement a strategy. Answer the who-what-where-when-why questions. #CMworld https://t.co/8fouJHWFh4 — Erika Heald (@SFerika) November 1, 2016 What is your experience with securing buy-in from your internal teams? Let us know in the comments below. Looking to secure support for your content marketing efforts? Check out our buy-in starter kit for stats, tips, and talking points.
Content marketers often lament about the lack of support they
receive within their organizations. Making a case for content
marketing can be a challenge, despite the opportunities it has to
offer. To convince teams of its value, we must prepare for internal
conversations with talking points, examples and statistics.
This week’s #CMWorld
Twitter chat discussed how to overcome some of these challenges
and secure buy-in from your internal team. We were joined by
special guest Drew
Eastmead, Director of Content Marketing and Content Coaching at
Vertical Measures. A few takeaways from the chat are below. Check
out our
Storify to see more tweets on this topic.
To communicate the benefits of content marketing to others, you
need to evaluate the roadblocks ahead of you and determine how best
to overcome them.
A1: I…
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