How to Teach Content Marketing to Your Internal Teams. This week’s #CMWorld Twitter chat discussed how to overcome some of these challenges and secure buy-in from your internal team. A1: I think it’s getting people out of their comfort zones, especially for your teammates who are not customer-facing. #CMWorld — Drew Eastmead (@dreweastmead) November 1, 2016 A1: The biggest roadblock may be making sure everyone understands #contentmarketing and how you will use it to meet goals. #CMWorld — Shannah Hayley (@shannahhayley) November 1, 2016 Have a plan Once you’ve convinced your team of the value of content marketing, be prepared to implement a strategy. Answer the who-what-where-when-why questions. #CMworld https://t.co/8fouJHWFh4 — Erika Heald (@SFerika) November 1, 2016 What is your experience with securing buy-in from your internal teams? Let us know in the comments below. Looking to secure support for your content marketing efforts? Check out our buy-in starter kit for stats, tips, and talking points.
![twitterchat_eastmead-01](http://www.contentmarketingworld.com/wp-content/uploads/2016/11/TwitterChat_Eastmead-01.png)
Content marketers often lament about the lack of support they
receive within their organizations. Making a case for content
marketing can be a challenge, despite the opportunities it has to
offer. To convince teams of its value, we must prepare for internal
conversations with talking points, examples and statistics.
This week’s #CMWorld
Twitter chat discussed how to overcome some of these challenges
and secure buy-in from your internal team. We were joined by
special guest Drew
Eastmead, Director of Content Marketing and Content Coaching at
Vertical Measures. A few takeaways from the chat are below. Check
out our
Storify to see more tweets on this topic.
![eastmead](http://www.contentmarketingworld.com/wp-content/uploads/2016/11/eastmead.png)
To communicate the benefits of content marketing to others, you
need to evaluate the roadblocks ahead of you and determine how best
to overcome them.
A1: I…
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