Category: Social Media Marketing

The 10 Best Instagram Tools for 2019
You can be posting coffee art Boomerangs, like your favorite influencer, shortly after reading this list.
Social Gone Viral uses targeted marketing al ...

How to Use Instagram for Lead Generation
According to Instagram, over 2 million businesses currently advertise on the social network monthly including global brands like Beats By Dre, who rep ...

How To Start, Manage and Grow Your Social Network Without a Huge Time Commitment
Fortunately, building an audience doesn’t take long with the right strategy.
Pick a few that you consider successful, and examine the kind of content ...

How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content #MPB2B
The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Luciana Moran – Senior Vice President, Content & C ...

Digital Marketing News: LinkedIn Gets Events & Objective-Based Ad Features, Growing Nanoinfluencers, & MarTech Trends
LinkedIn (client) Are You Ready for the Nanoinfluencers?
The New York Times takes a close look at the increasingly wide scope of nanoinfluencers in th ...

Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B
So the question is: How can brands create content that prospects “want” to consume and engage with?
Webinars are certainly not new to marketing, but i ...

How B2B Marketers Can Drive Growth in the Age of Assistance #MPB2B
This is when he flipped the script and engaged the entire audience in a 5 minute Bollywood dance lesson.
Our connection to our devices is changing con ...

Social Media Strategy: Rebranding Heritage At Burberry
Classic, elegant and quintessentially British, Burberry’s latest reinvention made many take notice thanks to a powerful social media strategy.
In only ...

Designing a Facebook campaign to advocate for better opioid care
It’s 1943 and the German air superiority has devastated the Allied forces.
Here’s how an activist group might advocate for better opioid treatment ser ...

How 39 Major Businesses Use Instagram Stories (Infographic)
Image credit: 99firms.com Instagram Stories have about 300 million active daily users -- and one-third of the most-viewed Stories come from businesses ...