Category: Social Media Marketing
How social media allows brands to enter the modern consumer’s heart
The good ol’ ‘word of mouth’ has gone digital.
Customers today respond to holistic brand experiences.
This is possible owing to the era of consolidati ...
Hillary Clinton has a message for Pantsuit Nation
Hillary Clinton has a message for Pantsuit Nation.
Hillary Clinton gets Pantsuit Nation.
What started out as a few dozen friends banding together to w ...
How to Use Social Media to Market to Different Generations [Infographic]
How to Use Social Media to Market to Different Generations [Infographic].
One of the key demographic markers is, of course, age.
Both of these generat ...
How to Become a Social Marketing Leader
Whether you want to work as a social media consultant or you want to master social media for your own brand, you need to have knowledge of how busines ...
Social Media Sharing Stays Personal in China
Social Media Sharing Stays Personal in China.
Social media ad spending in China is on pace for a record year in China, with some forecasts predicting ...
New Research: Why People Unfollow on Social Media
New Research: Why People Unfollow on Social Media.
I thought we had something special here … If you’ve noticed your Facebook, LinkedIn, Twitter, and o ...
The 7 Cs of a Successful Social Media Strategy
The 7 Cs of a Successful Social Media Strategy.
Finding out where your community interacts on social media is the first step of a successful social me ...
10 Social Media Tactics for B2B Marketers
10 Social Media Tactics for B2B Marketers.
There are many ways for B2B businesses to build an active community and engage customers and prospects on s ...
84% of B2B Sales Start with a Referral — Not a Salesperson
With social selling, salespeople use social media platforms to research, prospect, and network by sharing educational content and answering questions. ...
10 Marketing & Social Media Tactics to Boost Holiday Sales
10 Marketing & Social Media Tactics to Boost Holiday Sales.
According to Mashable, “65% of shoppers tap social media looking for the perfect gift … an ...