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Google AdWords Expanded Text Ads: Best Practices For The New Format
Google AdWords Expanded Text Ads: Best Practices For The New Format.
1) Use Keywords and Convincing Copy in Your Headlines The main headline is the se ...
Five Effective Marketing Tools for Customer Tracking in eCommerce
Five Effective Marketing Tools for Customer Tracking in eCommerce.
Online business merchants can use many tools to enhance their marketing function.
H ...

Why 2017 Must Be the Year of Content Marketing
Why 2017 Must Be the Year of Content Marketing.
Content marketing budgets are staying the same or increasing in 84% of businesses.
Instead, the world’ ...
The Ultimate Content Marketing Series: Strategy, Distribution, and Measurement
The Ultimate Content Marketing Series: Strategy, Distribution, and Measurement.
Strategy Whether you're looking to launch or refine your content marke ...

How to market to developers without causing dis-content
Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white papers and othe ...

How Do Your Email Engagement Rates Stack Up Against Your Competitors?
GrubHub is trying to make me emotional about sharing holiday meals.
(It’s working.)
The Boston Red Sox want me to attend spring training.
(Florida in ...
The Key to Successful Content Marketing Strategies: Telling the Right Stories with Target Audience Segmentation and Targeted Personas
The Key to Successful Content Marketing Strategies: Telling the Right Stories with Target Audience Segmentation and Targeted Personas.
A connection th ...

The Importance of Authenticity in Social Marketing
The Importance of Authenticity in Social Marketing.
On this episode of Answers to Questions, Entrepreneur Network partner John Meyer of Lemonly goes o ...

5 Content Marketing Mistakes You Need to Avoid
Mistake #1: Not Creating Customer Personas Before you even being with your content marketing, you need to know who you are talking to.
You can't just ...

8 Last Minute Marketing Ideas For Small Business Saturday
Promote your deal on holiday shopping sites.
Find out if your local papers and news sites are promoting Small Business Saturday deals, and if they are ...