Category: Uncategorized

Does social media marketing work?
RAPID CITY, S.D.
(KOTA TV) - Research from Crowdtap revealed 64% of 3,000 people surveyed use social media to find inspiration for shopping.
That’s up ...

What Does it Take to Build a Successful Sales and Marketing Team?
What Does it Take to Build a Successful Sales and Marketing Team?.
Working side by side, the sales and marketing teams represent the growth engine tha ...

Is technology forcing marketing off-course?
Is technology forcing marketing off-course?.
The Drum Network meets Professor Alan Tapp of Bristol Social Marketing Centre and Maxwell Painter, CEO of ...
Account-Based Sales And Marketing: New Tech, Old Principles
Account-Based Sales And Marketing: New Tech, Old Principles.
Account-based marketing (ABM) is one of those buzzwords that I can't avoid in B2B marketi ...

5 Brands Doing Cool Things on Social and What You Can Learn From Them
5 Brands Doing Cool Things on Social and What You Can Learn From Them.
Splash.
While great campaigns deserve recognition, they likewise teach us a lit ...
What makes content marketing return ongoing results?
What makes content marketing return ongoing results?.
Content marketing is what we used to think of as good old-fashioned PR: articles, information an ...
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI
The Complete Google Analytics Guide: How to Measure Content Marketing Conversions + ROI.
Measurement One key way content marketers can prove ROI is by ...

Cloud security startup ProtectWise raises another $25 million
Cloud security startup ProtectWise raises another $25 million.
It records all of the networking activity, then indexes the data and provides customers ...
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Turns out that Donald Trump doesn’t really like Twitter — and it’s the media’s fault
Turns out that Donald Trump doesn't really like Twitter — and it's the media's fault.
It would seem like biting the hand that feeds you, considering t ...

The Secret To Effective Content Marketing
The younger generation is especially more open to what brands have to offer by way of "content marketing."
Nescafe, for instance recently moved its en ...