Category: Video Marketing

Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social ... 

Create Video Marketing for the Entire Sales Funnel
While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the ... 

4 Tips for Your Next Video Marketing Strategy
It’s actually scientifically proven that storytelling cuts through that outer layer of your brain known as the neocortex and hits you where it counts— ... 

Meet the Vidyard Team, Video Style: Demand Gen Manager
Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video!
 ... 

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads.
Announced at this week’s C ... 

11 Trends That Are Driving Billions of Social Video Views in 2018
The video eco-system is advancing at a staggering rate and publishers, brands, and influencers need vital data at their fingertips to keep on top of t ... 

How Tentpole Events Can Push YouTube Rankings Through the Roof: Top YouTube Videos May 2018
Here’s our cheatsheet for May: 8 publishers hold on to their place in the top 10 from April 6 publishers improved their rankings by at least one posit ... 

Should You Produce Video In House or Outsource?
Interesting Not Interesting Share Tweet As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video a ... 

How to Make and Post a Facebook Cover Video
How to make and post a Facebook cover video and why you should do it to empower your page.
They were already launching this feature for some random us ... 

Brands Kick Off World Cup 2018 With a Sponsored Video Push
So it’s no wonder that in the last 90 days, a staggering 882M views of FIFA World Cup 2018 content have been generated on Facebook, with an additional ...