Category: Video Marketing

3 Takeaways from INBOUND 2017 that Impact Video in Business
This comes at a time when customers are interacting with brands in entirely new ways while expecting immediate, personalized customer service that al ...

Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy
Clips based on Wonder Woman didn’t perform so shabbily, either, with official trailers and teasers for the film pulling in millions of views each.
Wh ...

Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo, the video platformed owned by IAC, announced yesterday it is acquiring Livestream and has launched its first-ever live video product, Vimeo Li ...

YouTube Studio updates let creators schedule posts & see subscriber numbers in the app
. The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones.
According to ...

The 6 Things You Won’t Want to Miss at INBOUND 2017
Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world.
We’ve compiled a list of events you ...

The Trade Desk integrates connected TV buying and measurement directly into its platform
. In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become “cord-cutters,” The Trad ...

Meet the Vidyard Team, Video Style: Sofia Loureiro
. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video ...

How-to Help Sales Understand Your Product Through Video
Salespeople sell by telling stories and learn by imitation, which makes sales departments a swirling cauldron of shifting phrases, strategies, and so ...

How Jungle Creations is Winning Sponsored Video on Facebook
But first, a little about the company and the impact of sponsored video on the UK market.
According to a brand new report from Tubular Labs on UK Fac ...

What Movie Trailers Can Teach You About Video Marketing
. How do movie trailers do this?
Do the same with your marketing videos, and do it fast.
As such, they’ve been able to produce some pretty misleading ...