Floyd Mayweather and Conor McGregor Take Their Fight to Online Video

Floyd Mayweather and Conor McGregor Take Their Fight to Online Video. Using data from Tubular Labs, we can confirm that videos featuring the pair have topped 1 Billion views on both YouTube & Facebook in the two months since the fight was announced. Since Mayweather’s record breaking fight with Pacquiao, Conor McGregor has exploded onto the scene to take the UFC by storm and headlined his first Pay per View two months after Mayweather’s victory. Since then he has recorded 4 of the 5 biggest selling UFC events in history and with that, has lifted the UFC to be able to match boxing for viewers. Only one boxing fight has sold over 1 million Pay per views since May/Pac (Alvarez/Canelo), but Conor McGregor alone has had four! Conor McGregor: The King of Online Video? That record was just broken again in July with the May/Mac press conference tour. Many of these snippets are put together by fans to make highlight videos, like this compilation of McGregor’s Top 5 Knockouts: But McGregor is aware of his ability to drive views so also has his own media channel, “The Mac Life” that features content around his fights and training. It’s not just his own content though, he engages and makes himself available to fans which also means he has an uncanny ability to go viral. The content that is driving the large amount of views for this main event, is of a similar nature to what has made McGregor so big in online video.

Author: Jamie Hancock / Source: Tubular Insights

In the build up to this weekend’s boxing clash between Floyd Mayweather Jr and Conor McGregor, we take a look at the online video story behind the much-hyped ‘Money fight’. Using data from Tubular Labs, we can confirm that videos featuring the pair have topped 1 Billion views on both YouTube & Facebook in the two months since the fight was announced. The Las Vegas bout is set to be the biggest sporting event for online video in 2017.

Pre-Match Hype Creates Millions of Video Views

The bulk of these views were driven by the whirlwind week long press tour hosted in LA, Toronto, New York and London. The bravado, brash insults and WWE style lines made for enticing viewing and thousands of soundbites have been viewed during and after the tour globally.

Even before a punch has been thrown, there has been more content viewed around this fight, than there were for the current biggest selling boxing match in history, Floyd Mayweather vs Manny Pacquiao in May 2015. This is an unparalleled amount of coverage and received more views in July than both the Super Bowl and NBA finals received in Feb & June of this year.

Since Mayweather’s record breaking fight with Pacquiao, Conor McGregor has exploded onto the scene to take the UFC by storm and headlined his first Pay per View two months after Mayweather’s victory.

Since then he has recorded 4 of the 5 biggest selling UFC events in history and with that, has lifted the UFC to be able to match boxing for viewers. A field once dominated by boxing, UFC has had the same amount of PPVs over the past decade sell 1 million buys. Only one boxing fight has sold over 1 million Pay per views since May/Pac (Alvarez/Canelo), but Conor McGregor alone has had four!