Free Tools to Run End-to-End Influencer Marketing Campaigns. There are four stages to every influencer marketing campaign. Step one: Define your strategy You don’t have to be the world’s top marketer to understand the importance of strategy. Earlier this year I wrote an entire eBook dedicated to helping marketers write their first Influencer Marketing strategy, if you’re new to this i’d suggest you give it a read – it’s free. Step three: Connect and collaborate Now that you have defined your strategy, researched your influencers and you’re ready to connect you’ll need a tool to manage all your influencer communication, collaboration, payments and content in one place. You can register here and either search for influencers to get started, or invite them. What you should be tracking is reach, clicks, and conversation – hopefully one day in the future we’ll be able to track more than this, but it’s a start. Both the tools below are free to use. The other measurement tool you could use is Hootsuite, if you set up a free account you can track hashtags and keywords across platforms. All the tools mentioned above won’t cost your brand anything to register.
Influencer marketing has been a hot topic in 2016. As it becomes
harder and harder for brands to cut through the online noise they
are turning to top bloggers, YouTubers and social rockstars to
carry their brand message to the right audience for them.
Google Trends shows us what marketers are searching for, and
more than likely where the budgets being shifted to Influencer
Marketing are coming from.
The graph above shows search interest in both ‘Influencer
marketing’ and ‘Twitter marketing’ over the last year. Influencer
Marketing is on the rise, and with it comes the need for marketers
to have a toolkit to run end-to-end campaigns.
There are four stages to every influencer marketing campaign.
Each stage requires careful consideration and planning, and by
using the right online tools you should be able to execute a world
class influencer campaign in just a few days. The best part about
the list below is that you can get started with all these tools for
free.
Step one: Define your strategy
You don’t have to be the world’s top marketer to understand the
importance of strategy. Earlier this year I wrote an entire eBook
dedicated to helping marketers write their first Influencer
Marketing strategy, if you’re new to this i’d suggest you give it a
read – it’s free. The next tool you’ll need is a template to create
your own strategy, I discovered this free excel template while
browsing the Hootsuite blog.
You can download this template
here.
Step two: Do your research
Now that you have defined your strategy, it’s time to kick it
into gear. You’ll need to do your homework on each influencer
you’ve selected to represent your brand, not just from…
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