Source: Vidyard Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidya
Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand. We also love their blog, and recently came across this post, 3 Things Every Sales Team Needs to Be Thinking About in 2017. Staying on top of new sales trends is something we’re all about!
The post is great – it breaks down the biggest trends sales teams are missing out on into 3 categories:
- Why sales needs to integrate messaging into their core workflow
- Why BDR processes need to be adjusted
- And why ABM practices aren’t keeping up with current tech
But there’s one key piece of sales technology that Drift is missing in this post. I’ll give you a hint – they used one to get their point across:
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Video & Messaging – A BDR’s Dream Team
Drift really focuses on how BDR’s can take advantage of messaging, from adding it to high-value pages and starting small, straight through to integrating messaging into systems you may already be using like Slack. And messaging works great for prospects that are already on your website – but what about folks that haven’t landed there yet?
That’s where video kicks in – what messaging does for personalized, one-to-one outreach on your website, video can do for your outbound emails. Successful BDRs are using personalized video instead of voicemails, and driving higher engagement and click-throughs on their emails because of it. What messaging can do for your website, video can do for your outreach. And the combo of the two is unstoppable.
Account Based Video
It’s not a secret that most companies aren’t doing account-based marketing as well as they could. There are some outliers – like Marketo – but overall businesses are either dipping their toes into ABM…
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