Author: Murray Newlands / Source: Business 2 Community Chatbots are ushering in a new form of communication that is making its mark in mar
Chatbots are ushering in a new form of communication that is making its mark in marketing in a big way. 2016 was the year of chatbots, as numerous retailers took to using them to expand and personalize their brands. The explosions of these bots are no mistake, as retailers are finding that consumers are responding less to old marketing techniques and responding better to new and more innovative ways that seem more personal. This new trend of personalizing marketing strategies makes the combination of chatbots and influencer marketing an almost match-made in heaven.
What Exactly is a Chatbot?
A chatbot is a computer program, which conducts conversation via auditory or textual methods. In layman’s terms, it is a robot that has human-like conversational abilities. With the use of Artificial Intelligence these computer programs can mimic conversation, and in turn, get smarter as it interacts in conversation with people.
Media giants and retailers alike, such as Facebook and CNN have taken to chatbots in various ways through the Facebook Messenger app. Mark Zuckerberg debuted it’s chatbot in April of last year and has since been making waves by partnering up with brands like 1-800-Flowers─whereas you can say a name of a friend on the app and a chatbot will send flowers to them. Chatbots are highly customizable, making it a great option to engage customers across the retail board.
This trend of taking a more sincere and genuine approach to marketing is nothing new as influencer marketing takes place over old marketing strategies.
What is Influencer Marketing?
Influencer Marketing is a type of marketing that focuses on utilizing key leaders to drive your brand’s message. Instead of sending your message directly to consumers, you hire influencers to get the word out…
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