How these 4 brands are getting value out of growth hacking

How these 4 brands are getting value out of growth hacking. Growth hacking - which uses rapid experimentation and new tools and techniques to engage and grow a business's customer base - is popular with not only the startup community, where it was born, but with big companies recognising its promise and appeal in building their overall customer base. CMO spoke with a number of brands about the definition of growth hacking, why and how brands are seeing its value, and whether it is challenging traditional marketing. “Although risky, most brands that opt for experimenting with new marketing tools and techniques have success in building the company’s overall customer base.” The main reason why growth hacking is generating a buzz is that customers are becoming more and more sophisticated with the way they interact with businesses. “Savvy customers are after personalisation, and they want to be taken on a journey that caters to their desires in order to engage with a brand and ultimately purchase goods or services.” While the initial goal of growth hacking is to attract new customers, Campaign Monitor sees the main benefit as the ability to retain existing customers. “An example of one of their successful campaigns is their Mother’s Day Campaign, which included a roundup of fun gifts for the mom in your life.” According to Riveria, growth hacking techniques are challenging traditional marketing techniques because they help brands gain the attention of both prospective and outstanding customers, without a heavy investment. “Growth hacking can be tailored to any budget and can be scaled up and down in line with the business’s resources. “We’ve worked with influencers to reach new audiences who might not know, but might be interested in, what we offer and demonstrate how Shoes of Prey empowers you to express your unique style and individuality by allowing you to design your own shoes,” she continued. “The success a number of startups have seen using growth hacking, coupled with the fact that a number of these startups are now well-known brands, has helped build awareness.” Growth hacking can also be extremely effective at building up specific campaigns or areas that a business would like to focus on, Richardson said. “At hipages, we take an agile approach to marketing, which means for us that we apply rigorous testing of our ideas and then monitor performance and optimise accordingly,” Richardson said.

Mobile growth hacking startup, AppVirality gets a $500K boost from Rajan Anandan, Bikky Khosla, and Click-Labs
From scrappy growth hacking start-up to big budget marketer
Growth Hacking Simplified in 4 Steps

Growth hacking – which uses rapid experimentation and new tools
and techniques to engage and grow a business’s customer base – is
popular with not only the startup community, where it was born, but
with big companies recognising its promise and appeal in building
their overall customer base.

CMO spoke with a number of brands about the definition of
growth hacking, why and how brands are seeing its value, and
whether it is challenging traditional marketing.

Campaign Monitor

Campaign Monitor director of marketing, Maura Riveria, said
stepping away from the normal way of doing things always helps
bring attention to a brand, whether it be with potential or
existing customers.

“By being on the front foot with experimentation, brands give
customers something fresh to engage with, and as a result have a
better chance of attaining or retaining their custom,” she said.
“Although risky, most brands that opt for experimenting with new
marketing tools and techniques have success in building the
company’s overall customer base.”

The main reason why growth hacking is generating a buzz is that
customers are becoming more and more sophisticated with the way
they interact with businesses.

“They’re aware of the value they bring to a brand, and so
companies are having to step up their marketing game in order to
retain customer attention and build brand ambassadors,” Riveria
said. “Savvy customers are after personalisation, and they want to
be taken on a journey that caters to their desires in order to
engage with a brand and ultimately purchase goods or services.”

While the initial goal of growth hacking is to attract new
customers, Campaign Monitor sees the main benefit as the ability to
retain existing customers.

“Thanks to the evolution of the Internet, businesses big and
small are forced to compete with brands around the world, meaning
customers no longer have to settle for interactions that are deemed
‘average’,” she said. “Growth hacking techniques, such as the use
of emojis in your email subject header, or even a note to say happy
birthday, give the customer something to be excited about, because
they’re personalised and different.”

An example of a successful campaign is being used by Virgin
Experience Days, which is ramping up its email marketing efforts
around the holidays because experiences make great gifts. “An
example of one of their successful campaigns is their Mother’s Day
Campaign, which included a roundup of fun gifts for the mom in your
life.”

According to Riveria, growth hacking techniques are challenging
traditional marketing techniques because they help brands gain the
attention of both prospective and outstanding customers, without a
heavy investment.

“It is, however, important to note that a brand’s offering will
impact the way in which they engage with their customers and the
different growth hacking techniques they undertake.”

Shoes of Prey

Shoes of Prey co-founder and chief creative officer, Jodie Fox,
said growth hacking, at its core, is about experimentation.

“The marketing space is constantly evolving, in line with
industry trends and consumer preferences, so brands need to
continually stay ahead of the curve and find innovative ways to
grow the business,” she said. “It is about testing new concepts,
measuring results and implementing changes that take the business
to the next level in the most efficient way possible.

With everything moving at an incredibly…

COMMENTS

WORDPRESS: 0
DISQUS: 0