There's a process for achieving a healthy weight that will always be effective. Creating business growth follows a similar proven process. Your growth strategy isn't the problem. Many entrepreneurs are similarly misled about business growth. They see prospects earlier in the buying process as "bad leads.'' A value disconnect occurs when you make the wrong offer to the right person by asking for more commitment than they're ready for. The brand name, image and reputation is the unique value customers are buying. Identify your USP and prove it to your prospects to avoid lead generation failures. To avoid this, niche down in your market. It's likely that one or more of these six issues is clogging your funnel.
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Businesses seeking growth are often eerily similar to serial dieters.
There’s a process for achieving a healthy weight that will always be effective. Eat whole foods instead of those processed with preservatives. Sleep well, drink plenty of water and exercise at least three times a week including both cardio and strength training. For 90 percent of people, that’s the path to getting healthy. Still, many bounce from diet to diet without lasting results.
Creating business growth follows a similar proven process. There are only three ways to create growth: more customers, more transactions or a higher revenue per transation. In all three, you must pinpoint the unique value you offer to the market and convey that value to a person who has both the desire for and means to buy. Exchange your product for an amount of money worth less than the value you provide. Rinse and repeat for maximum growth.
Even with knowledge of the proven formula, most growth seeking entrepreneurs get caught in the same unproductive cycle as dieters. They move from one strategy to the next, somehow still optimistic that the next shiny offer is the missing piece. For both groups, there are gurus waiting to sink their teeth in… *ahem* offer a ‘breakthrough’ discovery promising to make achieving thier goals a reality.
Whether you’re suffering from shiny object syndrome or simply looking to avoid the lead generation pitfalls blocking other companies from success, you’re in the right place. Read on…
Your growth strategy isn’t the problem.
It blew my mind when a nutritionist at my gym told me an eight ounce glass of orange juice contains the total amount of sugar I should consume in a day. I thought replacing cake and ice cream with fruit was the perfect switch. Turns out I was wrong. Many entrepreneurs are similarly misled about business growth.
It’s easy to get excited about the next big thing, but…
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