So you’ve got an idea for a business. But how do you make this idea a reality? There needs to be a categorical outlining of why you’re making this video and your business aims need to be clearly defined. If there’s one thing that you want your audience to take away its the association with how they feel towards the product and the brand. How effectively that story is conveyed is crucial in maintaining interest and sustaining attention. Supporting the narrative, we’ve also used motion graphics and aerial video, to highlight the app’s functionality. Locoshout have fostered a passion for connecting people and services. An investor will always want to know the people behind the brand. Stick to the facts From the get-go a sense of trust needs to be established between your business and the viewer. Variety is key, therefore it’s important to utilise different ways of exploring visual narrative.
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Crafting a Formula for Success.
So you’ve got an idea for a business. In your mind it’s the most brilliant idea that’s ever been conjured up. But how do you make this idea a reality? To jumpstart their business, many budding and established entrepreneurs are now looking to crowdfunding websites as means of funding their venture. Since the early days of crowdfunding, video has always been the go-to tool for communicating business ideas to the masses.
According to MWP Digital Media, projects that feature a video in their pitch are “86% more likely to achieve their funding goal”; our brains are more responsive to visual content with the average viewer remembering 95% of a message when it is watched, whereas only 10% when read.
A video is a hugely powerful communication tool, so much consideration should be given to how you structure and style your presentation… and whilst there isn’t a magical recipe for securing backing from investors, by following these 5 rules, your crowdfunding campaign will stand a far greater chance of hitting target.
Knowing your aims and audience
Benjamin Franklin famously said “If you fail to plan, you are planning to fail”. There needs to be a categorical outlining of why you’re making this video and your business aims need to be clearly defined. What you want from the crowd-funding video needs to be outlined and expanded upon before any production takes place. Collaborating with clients, we fuse our creative capacities to produce a detailed treatment and then develop an efficient script that clearly outlines your product, service or business vision.
Who are you trying to reach and why are you trying to reach them? Tipsy Pud emotively taps into it’s target audience through indulgent images of luxury chocolate products. To emulate their seductive and sensual branding we incorporated shots of the chocolate slowly rotating on a turntable with subtle lighting. Playing upon the black…