Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a bit every now and then, a quiz is a type of content you should use. Choose the right title and type of quiz When creating titles or headlines, there are several templates you can use. Personality quizzes Knowledge quizzes Sites like Buzzfeed or WebMD have a wide variety of quizzes, so you can get some inspiration from their quizzes section for help with choosing your quiz title. Ask the right questions For quizzes, the questions and their possible answers or options are the main content and they should live up to the promise of the headline. Depending on the type of quiz, i.e specifically knowledge quizzes, prepare answers so participants can see their performance and/or the right answer as they progress. Remember, your quiz should have 6 to 11 questions that will take 2-4 minutes at most to answer. However, it’s often not enough, and you’ll need to add additional incentives to encourage your audience to take the quiz. Notice that he offers a free custom report to people who take and complete the quiz. “Custom” is perfect because at the end of the quiz, the report is generated based on your answers. As marketers, quizzes are a good way to grow your email list.
It’s no longer news: a quiz is a type of content. Content marketers’ obsession with blogging, which a 2018 research shows 79% of them use, is one reason why you should consider other forms of content. Or if you’re like me and you don’t plan to stop blogging, but wish to shake things up a bit every now and then, a quiz is a type of content you should use.
Apart from adding variety to your content, there’s some data behind why a quiz is a valuable type of content.
- A quiz brought Zenni Optical over $1 million in revenue.
- A quiz can get as high as a 64% conversion rate.
- Quizzes generally have an 81% completion rate (which I’d bet is a higher rate than the number of people who read a blog post to the end)
I’m pretty sure you don’t need further convincing now. And the good news is, it’s easy to create and wow your audience with quizzes. Just do these things right:
1. Choose the right title and type of quiz
When creating titles or headlines, there are several templates you can use. Some examples include:
- Titles for knowledge quizzes: Knowledge powers a better world. And humans are always seeking knowledge. That’s why marketers create blogs in the first place. Let your quiz title tell participants they’ll learn without the pressure of grades or a classroom and they’ll happily take the quiz. Examples of such titles include:
How Well Do You Know X?
Do You Actually Know X?
Do You Really Know How X Affects Y?
How Much Do You Know About X?
Myths and Facts About X
The Truth About X
The list goes on. Here are some examples from WebMD’s collection of Diabetes Quizzes.
- Personality quiz title
You know the one, and chances are, you’ve taken a personality quiz before. Here’s an example from Buzzfeed.
And another from this site you’re reading.
Those titles arouse curiosity, and even though people may not finish your quiz – remember I mentioned earlier that quizzes have an 81% completion rate – they’ll click through to start it. Some templates include:
Perform Y and I’ll Tell You What Type of X You Are
Do You Know What Type of X You Are?
Design an X and We’ll Tell You What Type of Y You Are
What Type of X Are You?
Did you see what I did there with the subheads about creating quiz titles? You may scroll up again but I italicized some words. They’re basically the two types of quizzes we have.
- Personality quizzes
- Knowledge quizzes
Sites like Buzzfeed or WebMD have a wide variety of quizzes, so you can get some inspiration from their quizzes section for help with choosing your quiz title. Additionally, check where most of their traffic comes from especially if they’re in your niche, as this will enhance your quiz distribution efforts later. Always remember that 80% of readers read just the headline to decide whether your content is something worth devouring or not.
2. Ask the right questions
For quizzes, the questions and their possible answers or options are the main content and they should live up to the promise of the headline. Otherwise, your quiz completion rate will drop. Sometimes I find myself starting a quiz and stopping before I get to the end because the questions are too difficult…
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