How to Grow Your Business with Reddit

How to Grow Your Business with Reddit

It was built by offering users a place to convene on topics of interest and discuss their passions. So if it’s not suitable for traditional promotion, what does a business owner do? There are a few steps to take before planning your usage of Reddit. Once you see how the posts are ranked by users and the voting system, it’s time to start reading. Read through the posts and look for a voice that consistently resonates and earns comments. Now look at the posts that have comments. If you want to promote yourself, you’d be better suited to authoring a post in your own voice offering sincere advice. Become active on the subreddit and comment on others’ posts who have asked for advice. *Upvoted posts get more prominent placement on the page of the subreddit. Others reading share your interests and if they are looking for what you provide, they’ll find your business on their own.

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How to Grow Your Business with Reddit

Most businesses hone in on a familiar group of social media platforms for promoting themselves online but many forget about one of the biggest players: Reddit

Reddit is an extremely popular website with thousands of what are called “subreddits”. It was built by offering users a place to convene on topics of interest and discuss their passions.

Its untraditional format and user-driven rise to prominence makes it a difficult nut to crack for many companies though as they’ve become used to controlled, sanitized corporate advertising and promotion.

For many, the platform is not suitable because it’s so reliant on members of subreddits allowing promotional messaging, which most do not.

So if it’s not suitable for traditional promotion, what does a business owner do?

There are a few steps to take before planning your usage of Reddit.

For small businesses there is sincere opportunity because many owners started their companies to turn their passion into a source of income.

It’s fairly simple, which is part of the reason it became so popular. Once you see how the posts are ranked by users and the voting system, it’s time to start reading.

Your next step is to find a relevant subreddit.

Using its own search, you can look for what you provide as a business. If you’re a professional public speaker, you’ll want to check out the subreddit devoted to that very subject.

That’s just one example and depending on how large your market is you’ll see varying results in the number…

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