Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. Our link building workflow We've been able to improve our efficiency via this template by following a simple workflow around acquiring new guest posts on industry-relevant websites. The next step is to make sure to update the status of the prospect when anything changes like sending an outreach email to the prospect or getting a reply from them. There’s also a corresponding status column, with the following five stages so you can keep track of where each prospect is in the outreach process. Select this status after you get a response and your guest post topic has been approved (this may take a few emails). Status 5: Link Acquired. Selecting this status will automatically add the website to your Won Link Opportunities Report. These reports help us dial in our efforts and maximize the performance of our overall link building campaign. How to analyze the Link Pipeline report This report allows us to understand where we need to focus our efforts to maximize our campaign’s performance. Getting the most out of your link building campaigns Organization is critical for maximizing your link building efforts and the return on the time you're spending.
Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources.
Three common questions are critical to understand at any point in your link campaign:
- Do you need more link prospects?
- Do you need to revise your email templates?
- Do you need to follow up with prospects?
Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be.
We put together a Google Sheets template to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit your workflow. You’ll want to make a copy to get started with your own version.
Our link building workflow
We’ve been able to improve our efficiency via this template by following a simple workflow around acquiring new guest posts on industry-relevant websites. The first step is to actually go out and find prospects that could be potentially interested in a guest blog post. We will then record those opportunities into our template so that we can track our efforts and identify any area that isn’t performing well.
The next step is to make sure to update the status of the prospect when anything changes like sending an outreach email to the prospect or getting a reply from them. It’s critical to keep the spreadsheet as up to date as possible so that we have an accurate picture of our performance.
Once you’ve used this template for enough time and you’ve gathered enough data, you’ll be able to predict how many link prospects you’ll need to find in order to acquire each link based on your own response and conversion rates. This can be useful if you have specific goals around acquiring a certain number of links per month, as you’ll get a better feel for how much prospecting you need to do to meet that link target number.
…
COMMENTS