How to Make Video Content Work for Your Dealership

How to Make Video Content Work for Your Dealership. This article explains how you can make video content work for your dealership. If you engage your site visitors with a high-quality, high-value, two-minute video, that’s two minutes spent on your site considering your dealership. People want to see and understand the products they’re interested in buying. Target the right video offers to customers on your site and watch your sales increase. Better digital experience Buyers are doing more and more research while shopping online, so featuring informative videos allows customers to learn more before arriving at your dealership. Reach anyone who might turn to your dealership for help, not just people currently shopping for something new. Staff introductions featuring videos of the people who work at your dealership. Seeing the cars at your dealership will get visitors excited about vehicles they are interested in, and understand their features better. Ultimately, though, if your videos benefit the people interested in your dealership, the result will be happier customers and a boost in sales.

Italy’s MotorK, a company that offers digital services to the automotive industry, raises $10M Series A
Video Marketing: What Are You Waiting For?
Video Marketing: Today and Into the Future
How to Make Video Content Work for Your Dealership

Video content is not all about sales—it’s about sharing value with your site visitors and building relationships

Videos are no longer just a nice extra for your digital marketing strategy. They are essential for success. This article explains how you can make video content work for your dealership.

Let’s start with some statistics about how much people love videos:

  • 5 billion: The number of videos watched on YouTube daily
  • 5 hours, 31 minutes: The amount of time U.S. adults spend watching video every day
  • 300 hours: The amount of video time uploaded to YouTube every minute

The numbers are astronomical, but the key point probably doesn’t surprise you: Video has become a major factor in how we experience pretty much everything.

We record videos of our own lives, we use video chat, and we look for videos in online shopping to help inform our decisions. Videos grab our attention and bring things to life. All of this explains why video is probably the single most effective way to boost inbound your marketing.

Consider some more facts: Including videos in email increases click-through rate by 200% to 300%. Videos on landing pages can increase conversions by more than 80%. Also, video content has the best ROI of any type of content, according to 52% of marketers.

In short, if video marketing isn’t already a priority in your digital strategy, you should make it one as soon as possible. Here are four ways video marketing can benefit your dealership.

Consideration

The consideration phase of shopping is when a potential customer thinks about whether or not to buy from you. If you engage your site visitors with a high-quality, high-value, two-minute video, that’s two minutes spent…

COMMENTS

WORDPRESS: 0
DISQUS: 1