Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound As you're filming your YouTube videos, you can opt to accept money and/or products from companies, then highlight those products within your video in exchange for a paid endorsement. This is considered a paid product placement or a sponsored video, and it's a smart way to earn money with your YouTube videos. You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. According to Google, "Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor's brand, message or product is integrated directly into the content. To incorporate paid product placements into your videos, you must be a YouTube Partner in good standing, and you must notify YouTube when you upload this type of video. (Simply check the "Content Declaration" option that's found within the "Advanced Settings" menu. You can create and sell merchandise on your own or by using a third-party company that handles merchandise sales for YouTube channel operators. Depending on what types of merchandise you're looking to sell, some of the companies you may opt to work with include: For a more extensive list of YouTube-approved merchandise manufacturing and drop-ship companies, visit this Google page. Also, make sure you realize that unless you have a significant number of viewers seeing your videos (and the related ads), you won't generate a lot of money. Check out YouTube Creator Academy's "Make Money with YouTube" section here.
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The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
As you’re filming your YouTube videos, you can opt to accept money and/or products from companies, then highlight those products within your video in exchange for a paid endorsement. This is considered a paid product placement or a sponsored video, and it’s a smart way to earn money with your YouTube videos.
You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. Some YouTubers will do this for free, in exchange for free product samples. Others will seek financial compensation, but you wind up with an endorsement by an online personality who potentially has a vast and dedicated following.
According to Google, “Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor’s brand, message or product is integrated directly into the content. A typical example of a paid product placement is one in which a marketer pays a partner to specifically mention their product or brand in what would normally be the editorial part of the content.”
To incorporate paid product placements into your videos, you must be a YouTube Partner in good standing, and you must notify YouTube when you upload this type of video. (Simply check the “Content Declaration” option that’s found within the “Advanced Settings” menu. To access it, launch the Video Manager, select the appropriate video and then click on…
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