Innervate launches Gamesight do-it-yourself influencer marketing platform

Innervate launches Gamesight do-it-yourself influencer marketing platform

Innervate launches Gamesight do-it-yourself influencer marketing platform. Innervate is launching Gamesight, a do-it-yourself marketing platform that allows game companies to promote their titles to social influencers. Seattle-based Innervate has created a suite of tools designed to help companies grow audiences and build brands in the highly competitive games market. “We set out to make influencer marketing for video games and video-game-related brands easier,” said Adam Lieb, Innervate CEO, in an interview with GamesBeat. For brands, Gamesight categorizes the influencers and enables brands to manage campaigns across many influencers. Gamesight handles logistics, such as making payments to lots of people. “We’ve created tools that help demystify games marketing, removing the guesswork and bringing a simple, intuitive interface for building excitement around game releases, as well as tracking the results.” Via a Web interface, Gamesight provides its clients with detailed reports featuring actionable data. Innervate has raised $2 million from investors including Trilogy Acequia Capital, Founders’ Co-Op, and Techstars. The company has 10 employees. “That speaks to the volume of the opportunity,” Lieb said.

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Gamesight is an influencer tool from Innervate.

Innervate is launching Gamesight, a do-it-yourself marketing platform that allows game companies to promote their titles to social influencers.

Seattle-based Innervate has created a suite of tools designed to help companies grow audiences and build brands in the highly competitive games market.

Adam Lieb, CEO of Innervate.
Above: Adam Lieb, CEO of Innervate.

Image Credit: Innervate

With Gamesight, Innervate aims to remove the crucial pain points from the process of marketing and supporting a game release. Many who have used the alpha version of the product refer to it as the “Facebook ads” for influencer marketing, the company said.

Gamesight is aimed at brands attempting to reach gamers on popular networks like YouTube and Twitch, where working with influencers has been notoriously challenging, even for seasoned professionals.

The Gamesight suite includes Game Boards, a dedicated forum solution with games-specific features; Gamesight, tracking and analytics tools to help increase visibility and track performance across YouTube, Reddit, and Twitch; and…

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