Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting. Check Out Some of the Latest Innovations in Marketing Automation As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. While machine learning exists to a degree right now, true AI is still a future concept. Couple this ability with machine learning and we could soon see automation software that automatically adjusts itself based on new data, faster than a human being could make the same change. Marketing constantly changes in light of new technology and trends, but one concept that has proven true and will continue to evolve is personalized content. Connecting to Individuals Using marketing automation software, it’s far easier to deliver relevant content to customers based on their profile. In 2017 and beyond, we’re likely to see an even more detailed and robust version of this process aimed at connecting with customers on an individual level. This is hugely reliant on data, and machine learning is capable of making data-driven decisions much more quickly and accurately than humans. This is sure to change, as the importance of marketing automation to the modern business world continues to shine, and more marketers want to leverage this technology to their organizations’ benefit.
At the beginning of each year, it’s fun to predict whch cutting-edge technologies will become mainstream in the coming months. Marketing automation is one area of technology that has vastly improved the way companies stay in touch with customers, and the new developments around the corner are truly exciting.
Check Out Some of the Latest Innovations in Marketing Automation
As of now, about half of all companies use some form of marketing automation, and the rest are likely to follow suit in the coming years. Automation has such clear advantages that there are very few companies that don’t stand to benefit from deployed some type of marketing automation platform. There are even several robust automation systems available right now at very low cost for small startups and growing businesses.
AI: The Next Step in Automation
Artificial intelligence (AI) is making huge waves in the tech industry, and the applications for this kind of technology are all but limitless. While machine learning exists to a degree right now, true AI is still a future concept. However, we could very likely see automation start to incorporate facets of machine learning in more sophisticated platforms.
Marketing automation platforms allow you to customize the interactions you have with your clients based on what type of lead or customer they are, their past interactions with your…
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